Recently, microfiber leader Jujie Microfiber (300819.SZ) said at the 2022 annual performance presentation that the company has now entered the automotive interior fabric industry, and has developed a series of automotive interior fabrics and electronic products with fabrics, which have been confirmed by factory inspection and customers, and began mass supply.
In order to achieve the strategic transformation of product diversification, Jujie Microfiber has increased its investment in research and development of impregnated fabrics, set up a special sales team, set up offices in Shanghai and Shenzhen, and fully promote the promotion and sales of impregnated fabrics for automotive and electronics. At present, the company's new products containing impregnated fabrics have entered the global well-known brand mobile phone supply chain system and formed sales, and have also entered the supply system of a number of domestic automobile manufacturers and started trial.
We will accelerate diversified transformation
Jujie Microfiber is one of the earliest enterprises engaged in the processing and application of ultrafine composite fiber materials in China, and is also the leading enterprise in the field of ultrafine composite fiber fabrics in China. The company has a complete industrial chain production process from weaving, dyeing, finishing and finished product processing, and its fiber opening, dyeing and raising process and effect in the production process of ultrafine composite fiber have reached the domestic or international advanced level, independently developed and solved the domestic ultrafine composite fiber technology problems, and become one of the best enterprises in the production of ultrafine fiber products with color fastness. At present, it has been recognized by important international customers such as Decathlon and IKEA.
While continuing to improve the layout of the whole industry chain of microfiber fabrics, in the past two years, Jujie Microfiber based on the accumulated advantages of fiber materials for many years, increased the development of new fabric products, vigorously promoted the construction of impregnated fabric projects, and opened up the product market with automotive and electronic fabrics as new application scenarios, in order to achieve the diversified development of the company.
It is understood that microfiber impregnated fabric has durability, good color fastness, comfortable feel, natural wool and other characteristics, products are widely used in automotive, electronics and many other fields, the market demand space is very broad. The company is good at high-end suede microfiber materials to enter the market, its high imitation leather warp-knitted stretch suede fabric, the use of ultra-fine island composite silk and spandex silk combination, in the finishing and dyeing process of the fabric through reasonable arrangement of the velvet process and process parameters, the development of high weight, high elasticity, with super imitation leather characteristics of the warp knitted stretch suede fabric, product competitive advantage is strong.
At the same time, the microfiber impregnated fabric project combines years of experience in the production of microfiber fabric products and the grasp of the product process, to improve the intelligence of the production line, reduce labor costs, improve production efficiency, sustainable development of cost-effective materials, and research the application of microfiber fabrics in the industrial field and manufacturing field.
More importantly, the project can create a diversified competitive advantage of Jujie microfiber products, enable the company to new growth points, enrich the company's industrial chain, help the company to create a second growth curve, and maintain long-term vitality and competitiveness in the international and domestic markets.
R&d and innovation drive endogenous growth
There are structural problems in the production of the textile industry, especially in the field of upstream new materials, there are still many "stuck neck" places, which seriously restricts the market expansion of new materials in the consumer civilian field, and also restricts the extension of China's advanced textile products category.
Jujie Microfiber believes that scientific and technological innovation is the first driving force to lead high-quality development, and it is the fundamental way to break through the technical bottleneck of "jam neck". In order to further improve the quality and level of the company's research and development projects and maintain the company's leading edge in research and development in the industry, the company continues to rely on the research and development of new technologies and new products to open up new markets for microfiber textile fabrics and finished products, and has made a series of major achievements in the field of industrial technology and low-carbon technology.
Over the years, Jujie Microfiber has continued to carry out high research and development investment, and constantly carry out technology iteration and product innovation to enhance the company's market competitiveness. From 2015 to 2021, the company's research and development expenditure increased from 14 million yuan to 32 million yuan, reflecting the continuous increase of the company's research and development investment.
High research and development investment for the company has brought fruitful results, Jujie microfiber currently has a number of invention patents, utility model patents. In recent years, the company has continued to strengthen the application of new raw materials, new processes and new functions, such as the development of color masterbatch polyester brocade yarn and its application on double-sided cashmere, the research and development of water-based environmental protection PU suede microfiber leather, and the development of suede superimitation leather products, which has promoted technological innovation in the textile industry.
Numerous research and development achievements will provide strong support for the company's future performance growth. Microfiber impregnated fabric project is the company's first step in the field of diversified products, the project will be put into operation to help the enterprise to achieve the take-off of the wings, break the ceiling of the company's growth. The company will also make full use of microfiber fabric new material technology, develop new products and high value-added products, and promote the company's long-term development strategy of "technology efficiency" transformation.